With our unique typeface being synonymous with the Bpositive brand, we are trialling the use of Helvetica Neue for our strap lines, quotes for artwork etc. The aim is to ensure clarity and understanding across our brand and not 'over cook' the Duffy typeface. By using block capitals with the words we aim to convey a sense of impact with our cause.
Bpositive Support & Information blog
A mixture of insightful comments, posts and general 'blogging' from various Bpositive contributors