With our unique typeface being synonymous with the Bpositive brand, we are trialling the use of Helvetica Neue for our strap lines, quotes for artwork etc. The aim is to ensure clarity and understanding across our brand and not 'over cook' the Duffy typeface. By using block capitals with the words we aim to convey a sense of impact with our cause.
We are delighted to tell you all that Bpositive is now an officially registered charity!
Thank you for all your support in helping us reach this incredible milestone – we couldn't've done it without you. Our charitable status will enable us to further enhance our support for patients and families affected by acute leukaemia, as well as enable our fantastic supporters to fundraise for us. We have lots of exciting ideas and events in the pipeline so keep your eyes peeled for more information coming soon! |
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