Leukaemia and Lymphoma Research are fast becoming synonymous with with top quality marketing and PR exposure, and their London to Paris event has been no exception. As well as featuring condensed videos for each day of the event, they also had some fun with a music video, whereby various participants including the charity ambassador Geoff Thomas all sung a line to the song 'Call me maybe' by Carly Rae Jepsen. It is quite clear through watching the video that LLR have not only a tremendous spirit amongst its supporters, even whilst up against it with such a gruelling endurance challenge, but also within their own staff. I look forward to seeing many more videos like this for future events. JR | |
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Bpositive Challenges blogA mixture of insightful comments, posts and general 'blogging' from various Bpositive contributors. Archives
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